Studio C
Studio C Milano is a multi-disciplinary design studio based in Milan with an integrated team of international design and marketing professionals serving clients in Switzerland, Italy and Germany. More here.

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The tables are installed
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After many sleepless nights the tables are finally installed and the first testing can start.
Very exciting!
The atelier identity
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The prodir atelier is the first concept store of prodir. The identity underlines the strenghts and values of prodir as well as showing their new direction into retail and the creative atelier.
Birth of the widget
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The widget is the little instrument that helps the user create and personalize his pen or pen-book with the multi-touch application. There are 6 different widgets, each one with a specific content of material and tools for a unique creative experience. They are almost alive and can be opened, explored and moved around the interface freely.
The making of
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For the past months we've been working ambitiously on the architecture, the interior, the products, the identity, the website, the multi-touch application and the overall big picture of the atelier, the concept store of prodir in Zurich.
Pending is the corporate magazine of Prodir, a place for good, original, unexpected, surprising and entertaining reading. Its fresh editorial style gives its own distinct and recognisable character. Curiosity is its driving force.

The underlying editorial concept follows the company’s philosophy as an international leader in high-quality promotional writing instruments. Prodir manufactures products that companies use to communicate with: three dimensional media that tell their own individual story. In Pending too, Prodir is not talking about themselves. It is the interest in a good story, the pleasure in good design and the ambition to communicate quality in an original way which makes Pending different.

All articles are produced exclusively for Pending. Known authors, first class photography, layout and production are defining aspects of the publication. Pending is distributed to selected executives in marketing and advertising world wide.
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Image Sets
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Packaging made from high-grade plastic for one or two writing instruments.
A multi-touch project in progress
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Designing a multi-touch configurator interface is a challange of its own.
Here are some of the very first tryouts.
The unplugged campaign 2009
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The prodir advertising campaing follows the theme of the year: Unplugged.
News 2009
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This mailing was sent out to the dealers presenting the news for year 2009.
Prodir at PSI 2009
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Every year Prodir presents itself at the most important fair for promotional products, PSI. The theme this year were "unplugged". Stand, decoration and graphics were all created by us.
my dlight
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We developed the identity for this fresh out company of newly interpreted home accessories.
DS4 - the latest upgrade
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The DS4 was designed in 2005, and 2009 it got its newly-designed push button. The computer generated images created for the 2009 prodir catalog.
Promoter 2002 - 2009
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In 2002 we created the first version of this application that allows the user to configure and personalize writing instruments. The first three versions came with an installation dvd and packaging. Nowadays the program is available to download for registered clients in the partner area on the website of prodir or as a light version for everybody in the corporate section under "create your pen".
The unplugged catalog
Every prodir year has a new theme, and according to that so does also every catalog. For 2009 we chose the keyword "unplugged"...

Unplugged from to unplug: remove [an electric plug] from an outlet. Concretely: of, relating to, or being a musical instrument, arrangement, or performance that does not feature electronic amplification or modification; acoustic. Generally: without effects, unfiltered, direct, immediate, uncluttered, honest, authentic.
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The promotional gift award
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Year 2008 the newly designed writing instrument DS2 was prized in gold in the category "Communicative Product".