Prodir Atelier
The Prodir Atelier is the first concept store of Prodir. The identity underlines the strenghts and values of Prodir as well as showing their new direction into retail. It’s a creative interaction between the customer and the product, exploring it and personalizing it. This is why the store is called “Atelier” (studio). The concept of the “studio” has been constantly applied to the architecture and corporate identity.
