Studio C Milano is a multi-disciplinary design studio based in Milan with an integrated team of international design and marketing professionals serving clients in Switzerland, Italy and Germany. More here.
It was a very fun and challenging project to create these themed pen-books. They range from a limited-edition Koi Pen-book to Paired Pen-books to a playful Racing Pen-book, all in exhibition and for sale now in the store.
We gave an entirely new flavor to prodir's already existing writing instruments. A collection of 150 ready-mades, with fresh, contemporary combinations in vivid neon colours through to more subtle, darker shades, like tobacco and cognac.
It's a creative interaction between the customer and the product, exploring it and personalizing it. This is why the store is called "Atelier‚Äú (studio). The concept of the "studio‚Äú has been constantly applied to the architecture and corporate identity.
On the 29th of May the store was presented to the public for the first time. The response was very positive with lots of curiosity towards the multitouch application, especially developed to allow customers to customize writing instruments and pen-books.