Studio C
Studio C Milano is a multi-disciplinary design studio based in Milan with an integrated team of international design and marketing professionals serving clients in Switzerland, Italy and Germany. More here.

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/Recent work
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Striking a balance
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Work in progress
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Study for the Corporate identity of GDM
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GDM is a construction company here in Milan, and one of the most important in Italy.
We were asked to make a corporate identity for one of their projects in progress.
The new Global Innovation Report
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The multitouch

For the prodir concept store in Zurich we designed a multi touch application to let the clients create and personalize their writing instruments and pen-books.
Atelier chair
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Advertising campaign in Zurich
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Write your own story. Create your own pen.
Campaign to let people in Zurich know about the newly opened prodir atelier.
Guerilla action in Zurich
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A newspaper full of space for your own story, handed out in strategic points in Zurich over two days.
Video projection in the atelier

We did this video for the opening night of the prodir atelier shop in Zurich. It was projected on a wall in the back of the shop.
The atelier pen-book
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It was a very fun and challenging project to create these themed pen-books. They range from a limited-edition Koi Pen-book to Paired Pen-books to a playful Racing Pen-book, all in exhibition and for sale now in the store.
The "Ready-Made" pen collection
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We gave an entirely new flavor to prodir's already existing writing instruments. A collection of 150 ready-mades, with fresh, contemporary combinations in vivid neon colours through to more subtle, darker shades, like tobacco and cognac.
Atelier website
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A dynamic teaser-site to present the atelier to the public.
Atelier panels
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Like in any atelier, this atelier had to be filled with fascinating artwork. We created 20 large different sized canvases to be placed leaning against the wall through out the store.
Prodir Atelier
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It's a creative interaction between the customer and the product, exploring it and personalizing it. This is why the store is called "Atelier“ (studio). The concept of the "studio“ has been constantly applied to the architecture and corporate identity.
Soft opening
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On the 29th of May the store was presented to the public for the first time. The response was very positive with lots of curiosity towards the multitouch application, especially developed to allow customers to customize writing instruments and pen-books.